As Director of Philanthropy at United Way of St. Johns and Putnam Counties — and the mom of two daughters — Meghan Durden sees the power of kindness every day. Her work connecting people and resources to help neighbors in need has shaped how she talks about gratitude and giving at home. Here, she shares how her professional mission and family life intertwine to nurture empathy, generosity, and connection in her children.

When you think about gratitude in your own family, what does it look or sound like?

For us, gratitude isn’t about grand gestures — it’s woven into the rhythm of everyday life. We make a point to say “thank you” for the little things, like feeding the cat or grabbing a water bottle before heading out. We also leave small notes for each other with messages like “I’m proud of you” or “Have a great day,” tucked into lunchboxes or left on desks. Gratitude also shows up in spontaneous check-ins throughout the day, just because. These simple habits help us stay aware of the good around us and remind my children that gratitude isn’t just a feeling — it’s something we practice every day. It keeps us grounded and connected, no matter how busy life gets.

What are some simple, age-appropriate ways families can introduce service and community involvement at home?

I encourage families to start small and weave service naturally into their daily rhythm. Lead by example and involve your children whenever you can. It doesn’t need to be a big, organized project — simple acts like dropping off food at a local pantry, picking up trash at the beach, donating old toys or clothes, or helping a younger sibling with chores all make a difference. What truly matters is helping children feel the impact of their actions. When they see us showing up and giving in everyday ways — and experience firsthand how a small gesture can brighten someone’s day — that’s when the spirit of giving really takes root.

Through your work, you see generosity in action every day. What’s something you’ve learned from the community that’s influenced your parenting?

I’ve learned that generosity isn’t about having a lot — it’s about sharing what you do have. I’ve met families who have very little but still find meaningful ways to help others. That perspective has humbled me deeply as a parent. It’s inspired me to be more intentional about modeling generosity, not just talking about it. Showing my kids what it looks like to give — whether it’s time, attention, or resources — has become a priority, because I know actions speak louder than words.

What has being a mom taught you about gratitude or community that you carry with you into your role at United Way?

Motherhood has taught me just how deeply interconnected we all are and how essential a strong support system can be. It’s strengthened my passion for the work we do at United Way, where I strive to build and support networks that uplift our entire community. At home, we cherish simple routines like phone-free time and sharing dinner together each night. These moments give us space to reflect on kindness and the small acts of generosity that truly make a difference. Through these everyday practices, my kids learn that giving isn’t just about money — it’s about showing up, caring, and supporting others. In my work, I carry that same mindset by fostering partnerships and programs that help people feel seen, supported, and empowered. When we lift each other up, everyone benefits.